Introduction

Our client, Råformat, is a leading 3D visualizing company that has been in the industry for several years. They approached us with a challenge of redesigning their website to make it more modern, user-friendly, and visually appealing to attract more leads and increase conversions. The website is the primary source of leads for the agency, and it had not been updated in several years. They also wanted an updated brand guideline.

Challenges

Råformat's website was outdated and not optimized for user experience. The website had a lot of information that was difficult to navigate, and it lacked a clear call-to-action. Additionally, the website was not mobile-friendly, which made it difficult for users to access on their smartphones or tablets. The client also lacked a clear brand guideline, which made it challenging for them to maintain brand consistency across different platforms.

Solution

Our team proposed a comprehensive solution that involved redesigning the website and creating an updated brand guideline. The first step was to conduct a thorough analysis of the current website to identify areas of improvement. We then worked closely with the client to understand their business goals, target audience, and branding requirements. Our team designed a new website that was modern, user-friendly, and visually appealing. We optimized the website for mobile devices, ensuring that it was easy to navigate and access on any device.

To ensure brand consistency, we created an updated brand guideline that outlined the brand's visual identity, messaging, and tone of voice. This guideline would serve as a reference for the client to maintain consistency across different platforms. Our team also provided training to the client's staff to ensure they understood how to apply the brand guidelines to their marketing materials.

The new website was launched, and the results were impressive. The website's user experience was significantly improved, resulting in increased engagement and a higher number of leads. The updated brand guideline helped to maintain consistency across different platforms, resulting in a stronger brand image. The client was pleased with the outcome and reported an increase in their business metrics.

Results

The redesigned website was launched after a four-month development period. The client reported a 40% increase in website traffic, with users spending an average of 25% more time on the website than before. The client also reported a 30% increase in leads generated through the website, resulting in a significant increase in revenue.

Conclusion

The redesign of the website provided the client with a more engaging and user-friendly website that attracted more leads and increased conversions. The mobile optimization and improved user experience resulted in a significant increase in website traffic and engagement. The integration with the client's CRM system and the addition of lead generation tools improved the website's lead generation capabilities, resulting in a significant increase in revenue. The redesigned website provided a fresh and modern look, aligning with the brand's style guide and making the website stand out from the competition.